Levi Roots musician, chef and "Dragon slayer". In January 2007 Levi was invited on to the BBC show Dragons’ Den where he famously sang about the virtues of his Reggae Reggae Sauce and became, without doubt, the most famous participant on the show. Two of the entrepreneurs, invested in the project and a rollercoaster journey began.
The Reggae Reggae Sauce story began in Jamaica in the early 70's. Levi's Grandmother, taught him the magic of cooking. When Levi moved to England to join his family he yearned for the music and sunshine of Jamaica. Cooking helped restore the Caribbean flavour that was missing from his life! Levi never stopped making his grandmother’s jerk chicken sauce, perfecting and refining the recipe to create the taste sensation that we now recognise as Reggae Reggae Sauce